When it comes to marketing, knowing how to carry out your business card campaign is an important consideration to take. After all, these simple cards are the first item that your target customers will see of you after your first meeting. So, you need to make sure that your cards are in top shape and able to pitch your message and contact details to your prospects as effectively as possible.

If looking for effective ways to make your business cards memorable and easy to read, here are some things you can consider:

i. Your cards need to have double purpose if you want to generate customer leads. First is to serve as a remembrance to pick your customer's memory of your meeting or your conversation. Second is to encourage your target customers to take the next step in the purchasing process. That is either to check out your web site or call you.

ii. Your cards are like miniature brochures and billboards. For this reason, it is important that you create a design that is striking and attention-grabbing. Make sure that your headline is effective, the photo interesting, the logo memorable, and the text beneficial.

iii. You can consider putting your photo in your card as a way to put a face to a name. This would make it easy for your prospects to remember you. But be sure that your picture is professionally taken as it will represent you in front of your prospects.

iv. As much as possible stick with the standard business card size which is 2" x 3 1/2" to make it easy for your prospects to keep your card. Although out of the ordinary card sizes shows your creative side and makes it more noticeable, it would give your prospects a hard time to find a place to keep your card. Unless your message is exceptionally irresistible, stick with standard sized cards. One good thing about standard cards is that you can make them into magnet cards that will surely be something new for your customers.

v. Make sure you avail only of high quality printing. Use only good quality paper, ink, and printing process. Keep in mind that you want to show your prospects that you are serious about your business and that you can meet their needs and a high quality card will help you achieve that.

vi. Use the back side of your business card templates. Don't waste the space at the back of your card. Use it to provide additional information to your prospects. You can consider putting a calendar, list of emergency numbers, list of your top products or services, or even a map. You can also use the back to showcase your artwork.

vii. Be sure that you make it easy for your prospects to contact you. Give then a variety of ways to reach you such as email, phone, mailing address, your web site, and many others. Keep in mind that not everyone will use the same method in contacting you, so be sure to provide choices in your card.

viii. Carry a good supply of cards anywhere you go. You never know where you will meet your next customers. They can be at the mall, grocery store, beach, dentist's office, or even on the street. So, it help to be prepared at all times.

Published at www.wisemanhk.com